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How to Integrate Squid with CueGrowth

Lusine Khachatryan avatar
Written by Lusine Khachatryan
Updated over a week ago

Squid is a visitor tracking platform that works similarly to RB2B. You can integrate Squid with CueGrowth to funnel website visitors into your Acquisition campaigns and trigger automated outreach based on visitor activity.

What You’ll Need

  • A CueGrowth account with access to Acquisition campaigns

  • Access to your Squid dashboard

  • A website connected to Squid

  • A ready CueGrowth campaign (or plan to set one up)


Step 1: Get the Webhook URL from CueGrowth

  • Go to Campaign Dashboard →Acquisition.

  • Name your campaign (e.g., Website visitors).

  • Select Website visitors via Squid from the source list.

  • Click Configure.

  • Copy the Webhook URL that appears.

You can also access the same webhook URL and configuration under:

CueGrowth → Integrations → Squid

This provides a more centralized view of all active integrations


Step 2: Set Up the Connection in Squid

  1. Open your Squid dashboard.

  2. Choose the website where you want to track visitors.

  3. Go to ConnectionsCueGrowth.

  4. Paste the Webhook URL from CueGrowth.

  5. Click Save.

That’s it! Your integration is now Live.


Setting Up Your Campaign

Once your integration is active:

  • Set your invite message and follow-up messages in the campaign editor.

  • Define your campaign sequence just as you would for other lead sources.


📌 Understanding Squid Signal Types

Squid allows flexibility in defining when to send visitor data to CueGrowth using the following event signals:

Event Type

Trigger Description

visitor

Fires when a visitor is identified (e.g., through form fills or tracking)

page event

Fires when a visitor lands on a specific page

click event

Fires when a user clicks on a specified element (e.g., button or link)

You can choose to use one or more signals depending on your campaign goals. For example:

  1. Use visitor for personalized, high-intent targeting.

  2. Use page event to retarget landing page visitors.

  3. Use click event for tracking button-level engagement.


If you need help configuring signals or want us to review your setup, contact us at help@cuegrowth.ai.

Happy Growing!

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